Kestrel
Marketing

Services

Discovery/Research
Brand Strategy, Positioning and Visual Identity
Marketing Strategies, Tactics
and Hands-on Support
Sales Strategies, Tactics, Tools
and Support
Informal and formal assessment of markets, competitors, channels and customers
Identify key opportunities and challenges
Energize current brands and product lines
Develop and launch new brands and products
Campaign concepting and creative
Plans, budgets, metrics
Develop content and produce white papers and newsletters for digital as well as print distribution
Support for line reviews and retailer sell-in presentations
Support sales staff in developing and implementing a selling rhythm
Maximize potential with existing customers
Increase presence in current channels
Identify and penetrate new channels and customers
Packaging

Combine a new look with improved messaging to
insure you close the sale where brand and consumer meet face-to-face
Implementation through production art

Merchandising

Organize and present products in the most compelling
as well as cost-effective fashion
Factor in each retailer's unique merchandising policies and constraints
Retail Presence
Information
Analytics
Insights
Applications!
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