Kestrel's founder, Bill Carlson, offers 35+ years of broad for-profit and non-profit business experience including strategic planning, general management, marketing, sales and technology-based product development.
His background includes work in a diverse variety of industries for both product and services businesses ranging in size from startup to publicly-held. With a demonstrated willingness to champion new and bold thinking, Bill has started business units and participated in start-up challenges, often serving in multiple capacities ranging from strategic and financial planner to salesperson.
This experience has resulted in Bill's pragmatic approach to problem solving which favors an action orientation geared toward maximizing opportunities while minimizing cost and risk. Over 25 years of marketing agency experience includes competitive reviews, brand packaging strategy and development, point-of-purchase display and merchandising (concepts thru production), retailer sell-in, and more.
Bill has also provided pro bono marketing services including branding and messaging, outreach strategies, website support and more. He has worked with seven non-profits including participation on six Taproot Foundation grants.
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