• Informal and formal assessment of markets, competitors, channels and customers
• AdWords and SEO strategies
• Social Media strategies
• Email CRM programs including strategy, content development and contact list management
• Advertising strategies, negotiation and tracking
• Identify key opportunities and challenges
• Energize current brands and product lines
• Develop and launch new brands and products
• Combine a new look with improved messaging to insure you close the sale where brand and consumer meet face-to-face
• Implementation through production art
• Campaign concepting and creative
• Plans, budgets, metrics
• Develop content and produce white papers and newsletters for digital as well as print distribution
• Support for line reviews and retailer sell-in presentations
• Organize and present products in the most compelling as well as cost-effective fashion
• Factor in each retailer's unique merchandising policies and constraints
• Support sales staff in developing and implementing a selling rhythm
• Maximize potential with existing customers
• Increase presence in current channels
• Identify and penetrate new channels and customers